The Time Is Now to go from invisible to in-demand. For mission-driven consultants, coaches, and thought leaders, this newsletter brings weekly insights on marketing & strategy, leadership & mindset, and society & the future—so you can grow a business that fuels freedom, impact, and real change.
The real reason clients aren’t coming
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Hi Reader, Have you ever struggled to explain what you do in a way that feels clear and confident? Not because you lack experience. When your message isn’t clear, everything feels heavier than it should, and clients don’t buy… In this week’s podcast, you’ll hear a real-life example of how you can change that. Katie came to me with experience and passion as a personal trainer, but unclear positioning. Once we worked on defining it clearly, everything shifted. Her confidence grew. Today, she owns her positioning as a fitness and healthy habits coach helping women over 40 reclaim their strength and health — without the noise, pressure, or unrealistic standards of today’s fitness culture. And you know what? The same principles she teaches about healthy habits apply perfectly to your business! Here’s what you’ll discover in the episode: • A real-life example of how defining clear positioning changes your confidence and attracts clients 👉🏽 Listen to the episode here. Now I’d love to ask you: What feels unclear in your positioning right now? Hit reply and tell me. With care, P.S. If clarity is what you’re missing, book a free assessment session to figure out how I can support you with your business: Schedule here. |
Amel Derragui
The Time Is Now to go from invisible to in-demand. For mission-driven consultants, coaches, and thought leaders, this newsletter brings weekly insights on marketing & strategy, leadership & mindset, and society & the future—so you can grow a business that fuels freedom, impact, and real change.
Reader, A few months ago, I did something that surprised a lot of people. I launched my first AI tool and openly said that I was replacing myself with it. I had not expected to receive so many messages saying: “Why are you doing this?” “Aren’t you worried about losing relevance?” And honestly… I get it. I had to reflect on this a lot myself, and I still do! But here’s the truth: The rules of the game have changed… and waiting for things to go back to “normal” is no longer an option. So tell...
Dear Reader, A few days ago, something happened that made me think of you. I was invited to an event where we had to introduce ourselves in 30 to 45 seconds. By the end of my pitch, four women came up to ask about my services and book a call. And that’s when I thought, I need to share this with you, because this is something you can create too. If you had to describe what you do in 30 seconds, would your ideal clients immediately think: “That’s exactly me”? If not, it’s not that you’re not...
Reader, I wonder if you would resonate with this, as I see this happen often. Brilliant, experienced solopreneurs who know they need a clearer niche… but keep hesitating choosing one. Maybe that’s you right now. Overthinking. Afraid of closing doors. Or frustrated because you tried before and it didn’t work. Here’s what I’ve learned, both from my own journey and from working with hundreds of solopreneurs: Not choosing feels safe. But it’s quietly leading you to burn out. When your niche isn’t...