The Time Is Now to go from invisible to in-demand. For mission-driven consultants, coaches, and thought leaders, this newsletter brings weekly insights on marketing & strategy, leadership & mindset, and society & the future—so you can grow a business that fuels freedom, impact, and real change.
The real reason clients aren’t coming
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Hi Reader, Have you ever struggled to explain what you do in a way that feels clear and confident? Not because you lack experience. When your message isn’t clear, everything feels heavier than it should, and clients don’t buy… In this week’s podcast, you’ll hear a real-life example of how you can change that. Katie came to me with experience and passion as a personal trainer, but unclear positioning. Once we worked on defining it clearly, everything shifted. Her confidence grew. Today, she owns her positioning as a fitness and healthy habits coach helping women over 40 reclaim their strength and health — without the noise, pressure, or unrealistic standards of today’s fitness culture. And you know what? The same principles she teaches about healthy habits apply perfectly to your business! Here’s what you’ll discover in the episode: • A real-life example of how defining clear positioning changes your confidence and attracts clients 👉🏽 Listen to the episode here. Now I’d love to ask you: What feels unclear in your positioning right now? Hit reply and tell me. With care, P.S. If clarity is what you’re missing, book a free assessment session to figure out how I can support you with your business: Schedule here. |
Amel Derragui
The Time Is Now to go from invisible to in-demand. For mission-driven consultants, coaches, and thought leaders, this newsletter brings weekly insights on marketing & strategy, leadership & mindset, and society & the future—so you can grow a business that fuels freedom, impact, and real change.
Reader, I wonder if you would resonate with this, as I see this happen often. Brilliant, experienced solopreneurs who know they need a clearer niche… but keep hesitating choosing one. Maybe that’s you right now. Overthinking. Afraid of closing doors. Or frustrated because you tried before and it didn’t work. Here’s what I’ve learned, both from my own journey and from working with hundreds of solopreneurs: Not choosing feels safe. But it’s quietly leading you to burn out. When your niche isn’t...
Hi Reader! I see this all the time. Brilliant solopreneurs. Deep expertise. Powerful stories. And yet… hesitation. Not because they lack value. But because showing up feels risky, daunting, or exhausting. What if your struggle isn’t about strategy or energy at all, but about your beliefs about visibility? In my latest conversation with Katia, we explored the invisible “cages” that keep us small. The conditioning. The need for approval. The fear of judgment that quietly shapes how we show up...
Hi Reader, Lately, I’ve been noticing the same pattern—both in myself and in many conversations with solopreneurs. You’re still committed. You still care deeply about your work. And yet… deep down, you know something needs to shift. However, to figure it out, you must carve out space beyond the familiar routines and the constant hustle that have defined your business for years—regardless of whether they still serve you. This is what I talk about in the latest episode of The Time Is Now. I...