The Time Is Now to go from invisible to in-demand. For mission-driven consultants, coaches, and thought leaders, this newsletter brings weekly insights on marketing & strategy, leadership & mindset, and society & the future—so you can grow a business that fuels freedom, impact, and real change.
The fear that keeps you and your business small
|
Hi Reader! I see this all the time. Brilliant solopreneurs. Deep expertise. Powerful stories. And yet… hesitation. Not because they lack value. But because showing up feels risky, daunting, or exhausting. What if your struggle isn’t about strategy or energy at all, but about your beliefs about visibility? In my latest conversation with Katia, we explored the invisible “cages” that keep us small. The conditioning. The need for approval. The fear of judgment that quietly shapes how we show up in our businesses. Katia Vlachos is a reinvention coach, speaker, and bestselling author of Uncaged: A Good Girl’s Journey to Reinvention. She has been featured in The New York Times, Financial Times, Harvard Business Review, Forbes, BBC Radio, and many international outlets. That is a lot of visibility to embrace, especially when going viral and facing the backlash that comes with it! Here’s what we unpacked in this episode: • How to recognize the invisible “cage” keeping you and your business small – even when you think you don’t have one In fact, a book is a fantastic way to position yourself as the go-to expert and share your truth. But if the link between your book and your marketing message isn’t clear, it’s hard to turn that visibility into clients. Tune into this episode to learn more. I would love to hear from you. What feels risky or daunting about visibility for you right now? With care, P.S. If you’re ready to clarify your message and align it with your business to attract your ideal clients — just like Katia did — book a free assessment session and let’s explore your next step. Schedule here. |
Amel Derragui
The Time Is Now to go from invisible to in-demand. For mission-driven consultants, coaches, and thought leaders, this newsletter brings weekly insights on marketing & strategy, leadership & mindset, and society & the future—so you can grow a business that fuels freedom, impact, and real change.
Reader, A few months ago, I did something that surprised a lot of people. I launched my first AI tool and openly said that I was replacing myself with it. I had not expected to receive so many messages saying: “Why are you doing this?” “Aren’t you worried about losing relevance?” And honestly… I get it. I had to reflect on this a lot myself, and I still do! But here’s the truth: The rules of the game have changed… and waiting for things to go back to “normal” is no longer an option. So tell...
Dear Reader, A few days ago, something happened that made me think of you. I was invited to an event where we had to introduce ourselves in 30 to 45 seconds. By the end of my pitch, four women came up to ask about my services and book a call. And that’s when I thought, I need to share this with you, because this is something you can create too. If you had to describe what you do in 30 seconds, would your ideal clients immediately think: “That’s exactly me”? If not, it’s not that you’re not...
Hi Reader, Have you ever struggled to explain what you do in a way that feels clear and confident? Not because you lack experience. Not because you’re not good at what you do. But because your positioning still feels a little fuzzy. When your message isn’t clear, everything feels heavier than it should, and clients don’t buy… In this week’s podcast, you’ll hear a real-life example of how you can change that. Katie came to me with experience and passion as a personal trainer, but unclear...