The Time Is Now to go from invisible to in-demand. For mission-driven consultants, coaches, and thought leaders, this newsletter brings weekly insights on marketing & strategy, leadership & mindset, and society & the future—so you can grow a business that fuels freedom, impact, and real change.
What qualifies you as an expert?
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Reader, As you know, defining your unique niche and positioning yourself as the go-to expert in that field is key to consistently attracting your ideal clients and growing your revenue. But have you ever heard that nagging voice in your head saying, "There is so much I still do not know! Who am I to call myself an expert?" If you are feeling uncomfortable calling yourself an expert, tune into this week’s episode. I'm going to break down exactly what qualifies as true expertise; debunk some myths that can stop you from positioning yourself effectively in your industry; and give you a four-step process to own your authority in an authentic way and with unshakable confidence. All the best, Amel PS: If you are struggling to define your unique positioning and implement an effective marketing strategy to consistently attract your ideal clients, I invite you to schedule a 90-minute strategy session with me. Click here. |
Amel Derragui
The Time Is Now to go from invisible to in-demand. For mission-driven consultants, coaches, and thought leaders, this newsletter brings weekly insights on marketing & strategy, leadership & mindset, and society & the future—so you can grow a business that fuels freedom, impact, and real change.
Hi Reader, Lately, I’ve been noticing the same pattern—both in myself and in many conversations with solopreneurs. You’re still committed. You still care deeply about your work. And yet… deep down, you know something needs to shift. However, to figure it out, you must carve out space beyond the familiar routines and the constant hustle that have defined your business for years—regardless of whether they still serve you. This is what I talk about in the latest episode of The Time Is Now. I...
Dear Reader, There are moments when staying silent feels safer—especially when you’re a solopreneur or a leader who needs to be cautious with your visibility. When your name is your brand. When your income depends on trust. When speaking up feels like it could cost you clients, energy, or stability. Not because you don’t care—but because you don’t always feel you have the resources or the power to influence real change. Here’s the shift I’ve been holding onto lately: speaking up as a...
Hi Reader, I have some exciting news to share with you! But before, I have a question: Have you ever felt that tension between knowing you need to be more visible to grow your business… and feeling that the way you’re showing up just isn’t right anymore? That’s exactly where I found myself a little over a year ago. I had episodes ready. My business was growing. From the outside, everything was “great.” But continuing to show up just to stay visible and attract clients felt misaligned. At the...