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Amel Derragui

The Time Is Now to go from invisible to in-demand. For mission-driven consultants, coaches, and thought leaders, this newsletter brings weekly insights on marketing & strategy, leadership & mindset, and society & the future—so you can grow a business that fuels freedom, impact, and real change.

Featured Post

Selling without being salesy

Reader, How much can you really say that you love selling? Selling can feel uncomfortable and icky. However, without mastering the art of selling, your business will not be sustainable. To become good at selling, you need to understand both the psychology of selling and the “sales cycle,” as well as the process required to help your clients determine if your offer is the right solution for them. This week, I will share with you my 3-step process for becoming great at selling during sales...

Reader, Are you using AI in your business to save time and scale? Or are you avoiding it out of concern for your privacy and the protection of your intellectual property? I invited Helen Todd on the podcast this week. She will share the fascinating story of how she managed to be one of the first entrepreneurs to create a digital clone of herself! And how she uses it safely and effectively in her business. We will also discuss the current state of this technology and how you can take advantage...

Reader, As you know, defining your unique niche and positioning yourself as the go-to expert in that field is key to consistently attracting your ideal clients and growing your revenue. But have you ever heard that nagging voice in your head saying, "There is so much I still do not know! Who am I to call myself an expert?" If you are feeling uncomfortable calling yourself an expert, tune into this week’s episode. I'm going to break down exactly what qualifies as true expertise; debunk some...

Reader, How do you define the difference between change and transition? Many of my clients come to work with me while intentionally preparing for an important change in their career, their business or their life. In fact, that change often involves the bold decision to leave a secure job behind and either launch a business or scale it. Have you been in this situation or are you considering doing so someday? If so, knowing the difference between change and transition is key! You will find the...

Reader, If you are a coach or a consultant, it is time to address the big elephant in the room: When you tell people what you do, do you often feel they are checking out of the conversation or, worse, secretly rolling their eyes? It is painful to admit but unfortunately all too common. There are many reasons for this reaction, but the good news is that you can change it! In this episode, I share with you how to stand out from the crowd, change people’s perception of your work, and...

Reader, How would it feel to be systematically referred to by clients and partners as an expert in your specific niche? I believe this is the goal every consultant, coach or service provider should have. It might feel intimidating or even impossible at first, but with the right approach, you might realize this role is right up your alley! Here is an inspiring example: Furkan Karayel built a successful career in the tech industry in Ireland. However, she was triggered by the limited...

Reader, When I say “popcorn,” what is the next word that comes to your mind? If it is “movies,” your subconscious mind has certainly been trained to make that association ;) It has been fed in much the same way by many other messages that are influencing your beliefs and your behaviors in life and in business, without you even knowing! In this week’s episode, I will share the four areas of your life where you are consuming invisible messages that are impacting your business results, and how...

Reader, Struggling to make time for your business or feeling overwhelmed by everything on your to-do list comes down to priorities. Are you prioritizing yourself and your business in a way that is true to who you are and what you really want? In this week’s episode, Emily Rogers, a transition and leadership coach, shares how she learned to manage her time in order to prioritize her business without sacrificing her other important priorities: her well-being and her quality time with her...

Reader, One of the reasons you might be struggling to attract clients is because of the effectiveness and the consistency of your marketing strategy. What I have noticed from working with many clients is that the frustration and overwhelm often come from conflicting resources: time vs money. Are you investing the right resources in your business and doing so the right way? In this week’s episode, I will share with you the key decision you need to make to achieve results with your marketing...

Reader, Experiencing lack of productivity, feeling overwhelmed or difficulty making decisions are often signals trying to tell you that something is stopping you from creating the results you want in your business. Sometimes, it is simply the results themselves, or the lack of results, that indicate it is time to THINK and BEHAVE differently. You may not realize it is your subconscious mind getting in the way. As soon as you start recognizing how your subconscious mind influences the way you...